MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and stre